INSIDER Sports Nutrition Performance & Energy Digital Magazine, November 3, 2016 Edition Reports…
Clear Messages, Clean Labels
“Safety concerns, coupled with demand for clean labels, have stimulated innovation in the energy supplement category. The industry has increased its introspection on these issues and is working harder than ever to improve the quality of materials and finished products. The current environment absolutely demands an increase in transparency and accountability within the industry”.
This report clearly states that these products “provide major growth opportunities for companies and brands that”:
- “Transparently and effectively communicate about forms, sources, and authenticity of specific ingredients”;
- “Meet the specific, targeted needs of active individuals”;
- “Provide research studies and scientific validation; and”
- “Emphasize convenience in delivery forms and dosing.”